I saw "Avatar" last night for the second time. I was actually kind of surprised I decided to go a second time, but after I'd bought the ticket, it was something of a fait accompli. I ended up meeting up with some friends who were going for their second go-around as well. Unlike "Transformers," I opted for the IMAX show on this run, too. There really isn't a point to seeing it in any other format.
I admit, I'm still surprised at the success of this one. This movie came out six weeks ago now. Adam and I went the Saturday after Christmas to find that both evening shows were already sold out in advance, and the lobby was mobbed. We tried the next afternoon to buy tickets, but it was another sellout. (Third time was a charm, but Adam also bought the tickets at 11am for a 3pm show.) The theater last night was still packed, and I wouldn't be surprised if it were a sellout...I bought my ticket online and got there 45 minutes before showtime, and stood way back in line just to get in. The crowd was laughing as they'd announce seating for other films, and no one budged, all waiting for that 10pm IMAX showing. Granted, there's one IMAX theater in this state, but you'd think the enthusiasm would have faded after six weeks of nightly showings.
And all this pomp and circumstance for a movie that, according to the critics, isn't really about story. The more harsh reviews suggested it was "'Dances With Wolves'/'Ferngully' in space," and one notable image meme going around shows a brief summary of the story of Pocahontas with characters' names swapped for their equal from "Avatar." This being something of a review, I can't really get away without a brief summary, so here goes. The year is 2154, and a corporation from Earth is mining a distant moon in another galaxy for a mineral worth a small fortune back home. The richest mineral deposits, of course, are under the key habitat of the indigenous alien population. In the interest of trying to get them to move without resorting to genocide, scientists have developed "avatars," human-alien hybrid bodies controlled by a mental link with a genetically-bonded "driver," to interact with the Na'vi population. Former Marine Jake Sully arrives as a replacement for his highly-trained (and deceased) twin brother, and inadvertently becomes embedded in the Na'vi race, as he tries not only to assimilate into their culture, but also to figure out what will convince the Na'vi to relocate peacefully.
Of course, the Na'vi don't want to move. And with shareholder value on the line, the humans decide it's time to make them move.
Yes, the political/ethical commentary and allegory here are about as thick as you can spread them on. I suppose you could draw parallels to the Iraq War here, when one military man vows to "fight terror with terror." And I cringed when another character comments on a promised "shock and awe campaign." I think the more apt parallel would be to our own westward expansion and Indian relocation. The difference, of course, is that wars are waged with government resources, and in "Avatar," it's not the government driving this move, it's a business. So now you get the bonus commentary on heartless monolithic corporations. When chief researcher Grace Augustine (played by Sigourney Weaver) lobbies for the need to further study the Na'vi and negotiate peacefully, RDA exec Parker Selfridge (played by Giovanni Ribisi, who I barely recognized the first time from his appearance in "Gone In 60 Seconds") reminds her callously that stockholder value is on the line, and quarterly financials are paramount...though genocide isn't really a favorable alternative, because it's a PR nightmare. In the end, your sympathies lie anywhere but with the human mining team. But when you have human ex-military men going all Rambo on the natives, you'd have to be heartless not to feel yourself tugged in that direction.
And as with most sci-fi, a few minutes of thought reveal some questionable and even annoying plot elements. The first was the fact that they're mining a mineral called "unobtainium." Yes, that's the name of the mineral. Supposedly, it was an inside joke that stuck after no one suggested a better name, but where unobtainium is kind of a generic trope name for some kind of insanely-expensive and hard-to-procure element, I thought keeping the name in there, even as a joke, was sort of lame. (I mean, they spent years with linguists devising a spoken language for the Na'vi, and couldn't come up with something better than unobtainium?) The air on the moon of Pandora is unbreathable by humans, though they can walk around unprotected without medical problems, as long as they have a respirator. An avatar driver has to be carefully networked to the mental bridge, but the avatar can be awoken and driven without being near anything resembling an electrode. And did I mention the use of the term "unobtainium?"
But none of that matters.
Oh, it matters, but not as much as you'd expect, because "Avatar" is not a story-driven movie. It's a special-effects orgy. Carmine and I had this discussion today, how he feels "it's surprising people can still be impressed by special effects." In a sense, it is. It's more evident when you see an older movie (like "The Terminator" or "RoboCop 2") that relied on extensive stop-motion animation, then you see something like "Terminator 3" where cyborgs were replicated not with makeup and stop-motion but with chroma-keying and digital effects. If the effects are good enough, you should look right past them.
With "Avatar," you're not supposed to. Part of that is the 3-D imagery. Yes, you get special glasses to watch the movie with. No, they're not blue and red like the ones that you got as a kid. Yes, they fit over my regular glasses (though I think last night's pair fit funny). Then, as you watch Jake Sully emerge from cryostasis in a zero-gravity spacecraft, you think he's doing so right in front of you, close enough to touch the screen. Ferns rustle around you, floating seeds fall in front of you, a golf ball whizzes past your head. (That last one is about as gimmicky as it gets, actually...and with three hours on-screen, there was plenty of time for Cameron to shout, "Look, y'all, we're filming 3-D here!")
The other part is that this is a believable, realistic digital world. The humans are pretty much real, yes. But the Na'vi are ten feet tall, giant blue cat-people with tails and nerve-infused ponytails. No amount of makeup is going to make that look good. So Cameron, who achieved great things with that water-tendril in "The Abyss" and the T-1000 in "Terminator 2," used motion-capture animation to translate actors' behavior to the animated Na'vi. Never mind all the animals, from insects to winged creatures, that needed to be realistically animated, too, and all the plant life. Animating a digital landscape is nothing new. Doing it in a way that looks as believable as the live-action segments of the movie is the achievement here. And we're not talking about some dingy dystopia, either. The flora are bioluminescent, glowing after nightfall. The terrain of Pandora is amazingly-sculpted. The one thing that did catch me off guard, and it caught my eye the second time I watched too, was a particular scene where the camera is closed in on one of the Na'vi. At first, it looks like a poor makeup job, and it feels like it spoils the moment. In retrospect, the Na'vi character is in war paint, so of course it should look like that. But this is a beautiful movie.
Maybe that's where the amazement comes in, that a movie that's little more than eye candy is such a hit. It's not that the story is bad, it's just not remarkable. There's no amazing unforeseen plot twist, and plenty of foreshadowing. But those special effects on the big screen are raking in cash. One Farker today pointed out that the 3-D and IMAX 3-D showings are higher-priced tickets anyway, making for a bigger take than if it were just a regular movie. A good point, but then, I have to ask if people would be turning out in droves the same way if it weren't shot in 3-D at all.
Which leads me to DVD sales. I didn't plan to buy this one on DVD anyway. But how can you replicate that cinematic experience at home? I doubt the movie will be released in 3-D, complete with glasses. And so I wonder how well "Avatar" will do after its theater run expires. Of course, how quick will movie theaters be to get rid of "Avatar" in the first run?
So I'm glad I got to see "Avatar" twice. I don't think I'll ever see it again quite in that fashion. There's always the sequel; James Cameron says he has enough of a story behind the movie to generate a couple sequels. Now that he has, as one publication put it, "money for his money to burn to keep itself warm this winter," we'll probably see at least a second movie. However, given the seven years it took to get from "Terminator" to "Terminator 2," I don't think it's wise to count on that for a while.